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Don't forget Mothers Day! In my last post about the importance of loyalty, I mentioned the misconception that many businesses have that rewards are the mechanism that drive loyalty. In reality, rewards are the end result. Rewarding loyal customers. But how does a business create loyal customers? As I thought about this, I remembered a story told at a Microsoft CRM event years ago. It illustrates the power and impact of customer service.

There are several reasons why there aren't many coalition-type loyalty programs in the US. But the underserved small business space is about to change that with S&H Green Stamps!

For many in the small business space leveraging social media is seen as the road to nirvana. They spend countless hours posting to a non-existant audience with less than desirable results. Unfortunately, one strategy that often gets overlooked is the implementation of a rewards program.

The S&H Green Stamps program creates a "Network Effect" that creates not only viral growth but also extreme value for consumers, businesses and nonprofits.