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  Loyalty Transcends Product

  Don't forget Mothers Day! In my last post about the importance of loyalty, I mentioned the misconception that many businesses have that rewards are the mechanism that drive loyalty. In reality, rewards are the end result. Rewarding loyal customers. But how does a business create loyal customers? As I thought about this, I remembered a story told at a Microsoft CRM event years ago. It illustrates the power and impact of customer service.
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  The Story of the Stamp

  During the 1960s, Sperry & Hutchinson issued three times as many stamps as the U.S. Postal Service. Did you know the stamps were printed in Sand Springs, Oklahoma by Allied Stamp Corporation? It's an interesting story!
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  In 1964 Roanoke’s Rescue Mission collected stamps and traded them for a new Chevrolet Nova.

  A great example of the Get Together Save Together Program - I love this quote from the article. “The key was to get enough people to do a small part of what would become a big project." Green Stamps for Good!
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  S&H Green Stamps does it again!

  Do you know Kenny Wayne Shepherd? To say he was a child prodigy is probably an understatement. He grew up in household filled with music and a father who was the program manager for a Shreveport, Louisiana, radio station. S&H Green Stamps got him started!